YOUR GEN Z PATHFINDER
We make Swiss brands matter in Gen Z’s world.
SCROLL TO LEARN HOW WE DO IT
Decode Culture
Unbounded Creativity & Smart Systems, Seasoned by AI.
Gen Z Speed
If you’re planning by quarter, you’re already behind.
Bespoke. Not 0815
No templates. No copy-paste.
Just you.
Not another agency.
Fueled by change.
Gen Z doesn’t hate
Gen Z doesn’t hate
your brand.
your brand.
THEY JUST don’t
THEY JUST don’t
care IT EXISTS
care IT EXISTS
Gen Z
doesn’t
hate
your
brand.
THEY JUST
don’t CARE
IT EXISTS
Gen Z
doesn’t
hate
your
brand.
THEY JUST
don’t CARE
IT EXISTS
Can you afford to
be invisible to Gen Z ?
Swiss brands make world-class products but keep dropping muted, courageless campaigns.
Gen Z is the next generation of earners, voters, and spenders. They are reshaping Switzerland’s workforce, wallets, and culture. If you aren’t fluent, you’re invisible. We’re here to unmute them with relevance and edge.
Try our free Gen Z Relevance Scan and see where you stand
The struggle is real.
1. Uncertainty — Do you even need Gen Z attention?
It feels safer to stick with the customers you already know. But the fact is, 20% of Switzerland are Gen Z. A generation that doesn’t wait to “grow into” your brand — they’ll simply look elsewhere.
2. Paralysis — Where do you even start?
Shops, websites, socials, word of mouth — Gen Z moves across them all, but not in the ways you expected to. The funnel that was looking promising is broken, and the new map looks impossible to read.
3. Disconnected — Why don’t they respond?
The campaign looks good, the product is solid — yet silence. However Gen Z may feel it as bland or performative. They expect brands to act with relevance and honesty, not hide behind polish.
4. Pace Crash — Can you keep up?
You move in quarters. Gen Z moves in minutes. Trends, formats, and conversations change daily, and by the time you’re ready to launch, the momentum has already disappeared.
5. Overload — Too much to learn, too little to live.
New platforms, tools, and systems keep piling up. The pressure steals focus from what matters most — you want clarity and breathing space, not endless late nights trying to catch up.
The hill we’ll die on
We didn’t choose this — it chose us.
We grew up between cultures, between signals, between what’s expected and what actually resonates. It shaped how we see the world — fast-moving, contradictory, never boring. It made us restless.
We felt that tension. Deeply. Personally. And we saw what it does to people — to creatives, to marketers, to brands: It makes them doubt, dilute and lose their edge trying to fit in.
That’s why we built Unmute. We help brands find the clarity, courage and character to speak truth in a Gen Z world.
Not to chase trends — but to cut through.
Not to be everything to everyone — but to resonate with the right ones.
STAY UNMUTED.
What You Get
In-Depth Gen Z Relevance Analysis
What’s Broken:
Most brands think they’re Gen Z–ready. In reality, they’re beige, outdated, invisible.
What We Do About It:
We rip your brand apart (voice, visuals, vibe). We rebuild it with recommendations Gen Z won’t scroll past.
Why You’ll Love It:
Instead of reports that collect dust, you get a clear, brutal roadmap to relevance — no fluff, no jargon, just moves you can act on today.
From ignored → obsessed — in one teardown.
AI Personalization That Actually Feels Personal
What’s Broken:
Most bots feel like interns. Generic, awkward, and two steps behind. Gen Z scrolls right past.
What We Do About It:
We build bots that feel alive — voice, visuals, and vibes included. They don’t just respond — they remember, react, and reach out first.
Why You’ll Love It:
Your brand becomes a living thing — one that DMs like a friend, challenges your audience, and never ghosts. This isn’t a chatbot. It’s a cultural operator..
This isn’t automation. It’s infiltration.
Short-Form Video That Actually Converts
What’s Broken:
You’re “active on social,” but no one’s watching. Your content performs like a PowerPoint in a nightclub — dead air, no vibe
What We Do About It:
We create TikToks, Reels, and Shorts that don’t beg — they hijack attention. Fast cuts, Gen Z instincts, zero fluff. Built to slap, not softly engage.
Why You’ll Love It:
Views spike. Shares spark. DMs hit. You finally stop creating content that fills a calendar — and start launching cultural grenades.
Don’t make noise. Make damage.